Meet our team

Mike Aronow

CEO & Founder

Mike has deep experience building and scaling successful commercial organizations across both start-up and corporate environments. He has also served as a trusted advisor to numerous early to mid stage companies for over a decade. Before founding Amplifyer, Mike worked in the data and programmatic audience space, building high-achieving sales teams at Quantcast and ADARA. Prior to that he was the Head of Sales at CBS, across all CBS TV, CBS RADIO and CBSi music, news and sports properties. Mike is a graduate of Trinity College with a B.A. in Political Science.

Debbie Wentz

Co-Founder, EVP of Operations

Debbie has over 10 years of experience in digital analytics and a proven track record of managing strategy and optimization efforts for multiple brands. Throughout her career, she has excelled in building dashboards, tools and processes for prestigious companies such as Time Inc., Quantcast, and ADARA. Her unique expertise in delivering advanced analytical insights, site metric data, advertising data, and platform performance is a valuable asset in guiding clients to achieve their goals. Debbie is a graduate of the University of California, Berkeley.

Jesse Wolfersberger

EVP, Data Science

Jesse is a data and econometrics expert who has been delivering insights to some of the world’s leading brands for over 20 years. Jesse is the former Head of Research for GroupM, where he worked with Unilever, Dell, and Verizon. He then moved to Maritz, a global leader in loyalty and incentive programs where he was Maritz's first chief data officer, handling over 400 million users across programs for Hilton, Marriott, HSBC, Bank of America, General Motors, Honda, and Toyota. Most recently, Jesse co-founded and sold a data start-up, Vrity, which measures brand equity. He holds a M.A. in Economics from the University of Missouri.

Michael Wolfson

Chief Creative Officer

Michael has been lighting up audiences with creative ideas and digital innovation since the web was young. Co-founder of The Knot/XO Group (NYSE: XOXO) which he took from startup to IPO to become the world’s largest media company. He was former Chief Creative of AOL, where he was responsible for content experience and creative development of 18+ websites, from AOLMusic to TMZ and was awarded an Emmy Award for his work as Producer of Live8. More recently, he was founder of Vaudeville Ventures and GoodWolf. He’s in his element dreaming up ways to evolve how we experience content and brands across our mediaverse. Michael is a graduate of NYU Film School and has produced several award winning feature films.

Lisa Harman Gooder

Editor-in-Chief

Lisa has spent her career creating all types of content experiences–from websites and print to digital video, TV and social media. She worked at Condé Nast with leading consumer brands and media partners, and led the Brides brand in print and online, creating an audience of over 5 million. Prior to that, she ran Community at CafeMom and Associated Content (now Yahoo!), developing tools and experiences to attract and engage consumer audiences. Lisa got her start as a founding member of The Knot where worked for 10 years, building the brand and launching satellite products, such as The Knot Registry, The Nest and The Bump. Lisa graduated from Brown University.

Stewart Black

Partner, EVP of Sales, North America

Sales at ADARA, Quantcast, Neustar, Lexmark. Stewart Black brings 10 years of experience in the Ad Tech and SaaS sales industry. She has a strong track record of success in helping Fortune 1000 brands navigate the complex world of programmatic advertising and audience building. Throughout her career, Stewart has worked for notable companies such as Neustar, Quantcast, and Adara, consistently performing as one of their top global revenue generators. Stewart is a graduate of University of Virginia.

CLIENT TESTIMONIALS

Dave Smith

Enterprise Sales, Google

“Mike is a phenomenal leader and would be an incredible asset to any sales organization. He consistently beats revenue goals, possesses strong communication skills and is excellent at collaborating cross-functionally. Mike genuinely cares about his team on a professional and personal level and is invested in their success. I have the pleasure of calling him a mentor and a friend. He's truly A+.”

Mike Oringer

Senior Vice President at Stoli Group USA

“Mike Aronow's digital media expertise, creativity and ability to lead, motivate and communicate make him an invaluable resource in a rapidly changing media landscape. He is a thoughtful leader who is able to produce exponential growth with integrity and vision. Mike has a gift for building effective relationships with key internal and external stakeholders while recognizing opportunities for increased sales and volume.”

Joe Pospisil

Industry Manager, Entertainment at Meta

“I had the pleasure of working with Mike at CBS. He is a highly creative, motivating and forward thinking leader. Mike was responsible for establishing and growing the local and national digital media sales department, and was extremely successful! His calm and determined approach with the sales staff resulted in exponential growth and he helped to create an atmosphere that inspired new ideas and opportunity for his staff and the business. Mike is an outstanding leader who understands the industry and gets the best out of those around him.”

Cecille (CQ) Quiambao

Head of Americas, Ad Platforms at Apple